Week 14 Very Short Interview w/ Entrepreneur #2

The initial interview was much more vague. I feel like that the entrepreneur I interviewed was much more open with me when I interviewed him the second time around. Unlike the beginning of the course, I was able to speak in more specific terms relating to business and entrepreneurship.

Interview w/ John Bonani, Founder & CEO of ISG Imaging

What would you say the biggest risk you take every day (in regards to your business)?  Many, but one...Losing a large client Who would you say your customer base is and has it evolved over the years? Primary Customer base is advertising agencies and other print companies that do not do the specific service that we offer so we act as an extension or division  of their own business. And yes it has definitely evolved we used to deal with more end users and found it was better for us to deal with resellers Has your understanding of your customers developed throughout the years? Yes and understanding your customers needs is imperative to keeping that customer.  ---------------------------------------------------- Honestly, I don't think I've come that far in my discussion of entrepreneurship. The only thing that has changed is being able to refer to specific techniques and vocabulary when talking abut a method. When crafting my questions, I definently aimed at finding more specific answers. For example, I asked what detailed questions about the customer base. I've learned that an understanding of the customer base is extremely important and I'm really interested in an entrepreneur's journey to discovering that.